KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Websaete le Webo Competition Category.
TšepeWebo· 2022
KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka
Client: frog Singapore
Moputso oa Tšepe oa A' Design Award Winner in Webo Category
Verified Award Winner
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About KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka
Mongolo wa Buka: KGI Bank ke webosaete e ikamahanyang le mefuta yohle ya disebediswa, e etselitswe banka e nang le makala a mane. Webosaete ena e hlahisa tlhahisoleseding ya khampani le ya barekisi ka hare ho phihlelo e le nngwe e kopaneng. Mohopolo o bonolo wa ponahalo o dumella bareki ho sibolla mekgwa e fapaneng ya banka karolo ka karolo. Dianimation tse nyenyane di eketsa boitshwaro ba maikutlo tshebedisanong e tlwaelehileng. Diketso tse hlokahalang le disebediswa tse tlwaelehileng di beilwe haufi ho tshehetsa mohato o latelang. Tsamaiso e ntlafalitsweng ya ho sesisa e fana ka tataiso e bonolo pakeng tsa dikarolo tsa makala. Sebopeho sa tshebediso (user interface) se ile sa etswa ka Figma.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, KGI Bank Mosebetsi wa Sehlooho: Webosaete ya Banka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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