Audemars Piguet Moralo oa ka Hare oa Musiamo by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
KhautaKa Hare· 2022
Audemars Piguet Moralo oa ka Hare oa Musiamo
Client: Audemars Piguets
Moputso oa Khauta oa A' Design Award Winner in Ka Hare Category
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- Verified Award Winner
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The Design
About Audemars Piguet Moralo oa ka Hare oa Musiamo
Musee Atelier Audemars Piguet ke moralo oa ka hare oa musiamo o entsoeng bakeng sa moetsi oa lioache oa Switzerland. Pontšo ena e koahela limithara tse likhutlo-nne tse 1,100 'me e fumaneha Le Brassus, Switzerland, motsaneng oo k'hamphani e thehiloeng ho oona. Baeti ba latela tsela e potolohang e phallang ka pale e hlophisitsoeng, 'me khaolo ka 'ngoe e na le puo ea eona ea moralo. Litšoantšo tse betliloeng, li-automata le libopeho tse sisinyehang li fa pontšo morethetho, 'me e hokahane ka ho bonahalang le tikoloho e e potileng. Liipone le meriti li fetoha ho ea ka nako ea letsatsi le sehla.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Audemars Piguet Moralo oa ka Hare oa Musiamo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Audemars Piguet Moralo oa ka Hare oa Musiamo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Audemars Piguet Moralo oa ka Hare oa Musiamo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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