Khauta Phuthelo · 2022
The Taoscan Sephutheloana Sa Whisky Sa Ireland
by Tiago Russo
- Moputso oa Khauta oa A' Design Award 2022 in Phuthelo
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 41,689
- Verification code 5265DC46FE · Verify this award
Colors
About The Taoscan Sephutheloana Sa Whisky Sa Ireland
E le hore u hlahelle har'a bongata u hloka ho ba ea sa tloaelehang. 'Me Taoscan ha se sehlahisoa se tloaelehileng: ha ho na whisky lefatšeng e kang eona. E etselitsoe libaka tse ntle ka ho fetisisa, e utsoang khanya ea bar. Setulo le lisebelisoa li ne li etselitsoe ho fana ka tšebeletso ea whisky e phethahetseng: moralo oa eona o bulehileng, oa likhato tse 360 o e lumella hore e shejoe ho tsoa mahlakoreng 'ohle, e tsamaisa mohono ho motho e mong le e mong bareng. Setulo sa walnut, likutu tse qaqileng tsa koporo tse lebisang moheleng oa letlalo, obsidian kapa botlolo le likhalase tse entsoeng hantle; karolo e 'ngoe le e' ngoe ea The Tasocan ke sehlohlolo sa bokhabane ba moralo.
About the Moputso oa Khauta oa A' Design Award
The Taoscan Sephutheloana Sa Whisky Sa Ireland ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. The Taoscan Sephutheloana Sa Whisky Sa Ireland e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Taoscan Sephutheloana Sa Whisky Sa Ireland e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles.
Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery. - Dimensions & Packaging
- Display Case: 310W x 225D x 350H
The Serving Tray: 280W x 200D x 305H
The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product. - Tags
- Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product
- Production Technology
- The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background.
The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details. - Design Challenge
- The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.
- Research
- The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.
- Inspiration
- Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle.
The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing. - Project Duration
- Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.
- Operation Flow
- Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.
- Image Credits
- All imagery copyrights "The Craft Irish Whiskey Co."
