BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso by Etude Digital is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso

by Etude Digital

Client: BTY Group

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Fumana Hona Jwale Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso

Mongolo wa Buka: BTY Brand Identity ke lenaneo la logo le ditshebeletso tsa tshebediso le entsweng bakeng sa BTY Group. Letshwao la logo ke tlhaloso ya dipalo le tlhahlobo ya nako eo lesela la gennaker le phatlalatswang ka yona. Moralo o boetse o bua ka phetoho eo lesela la gennaker le e tliseditseng dipapadi tsa ho salaila ka dikepe. Letshwao le emela bokamoso boo batho ba etellang thekenoloji pele ho bona. Diterekgo tse fetang 300 tsa pentsele di ile tsa etella pele pele ho ntlafatso ka mokgwa wa dijithale, ho fihlela geometry e neng e batlwa e fihletswe. Mmala o motsho ke mmala wa mantlha, o tshehetswa ke mebala e khanyang. Sebopeho sa mmala o motsho le o mosweu se dumella ho ngololwa habonolo hodima dibopeho tse ngata.

The Recognition

About the Moputso oa Boronse oa A' Design Award

BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. BTY Brand Identity Mosebetsi wa Motheo: Logo le Ditshebeletso tsa Tshebediso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer