Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand

Mongolo oa Buka: Letoto la Lamay Island's Souvenir ke moralo oa sepakete sa mpho bakeng sa tlhapi e omisitsoeng le litšelo tsa tlhapi tse entsoeng ho tsoa ho yellowfin tuna. Setšoantšo sa pono se thehiloe ho maemo a tikoloho le moetlo oa Sehlekehleke sa Lamay Taiwan, moo lefika la sebaka la Stone Vase le sebelisitsoeng e le setšoantšo se ka sehloohong. Lebokose la ka ntle le entsoe ka pampiri le buleha ka sekoahelo sa 'magnet', 'me le lekantsoe ho ba disentimithara 34 ho ea ho 23 ho ea ho 6. Phetiso ea kgatiso e sebelisa 'mala o khethehileng oa 'bronze gold' hammoho le filimi e phatsimang karolong e itseng. Mokotla oa ka hare oa 'zipper' o boloka tlhapi e omisitsoeng e ntjha. Ka mor'a hore lijo li jeoe, lebokose le ka boela le sebelisoa hape bakeng sa polokelo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lamay Island's Souvenir Series Mosebetsi oa Mantlha: Sepakete sa Brand e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang