Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2022
Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani
by Zhuang Li
Client: China National Highway G331
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani
Gorgeous Frontier Highway ke boitsebiso ba setshwantsho sa khampani bo entsweng bakeng sa Tsela e Kgolo ya Naha ya China e Bitswang G331. Tsela ena e kgolo e tsamaya ho theosa le moedi wa leboya wa China mme e theha tsela e telele ya tshireletso ya moedi profinseng ya Heilongjiang. Dintlha tsa moralo di ntshitswe ho tsa sebopeho sa lefatshe, semela le tsela ka boyona. Halofo ya sediko e emela sebopeho sa mobu, lekgasi le emela semela, mme mola o emela tsela e kgolo. Dintlha tsena di kopantswe hore di kopanye setso sa tlhaho le mefuta ya morao-rao ya ditshwantsho. Boitsebiso bona bo bonahatsa dihla tse nne tsa tsela ena le setso se phelang sa baahi ba lehae.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Gorgeous Frontier Highway Boitsebiso ba Setshwantsho sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
