Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong by Olga Takhtarova

Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong

by Olga Takhtarova

Client: Sot B&d

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

14,188

Verified Award Winner

Verify Award Status for #139030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong

Mongolo wa Buka: Una Luna ke moralo wa sepakisi bakeng sa letoto le phahameng la lipompong tsa litholoana tse kwahetsweng ka chokolate e lefifi ya Setaliana. Ho entswe mabokose a mabedi, a rehiloeng Cherry Garden le Roses and Grapes, ho latela mela e tsoang liboko-boelong tse tummeng tsa Ukraine. Lebokose le leng le le le leng le jere setshwantsho se kopantsweng sa dintlha tse arohaneng, mme litholoana tse sebediswang letotong le leng le le leng di phetwa hape ka hare ho moralo oo. Setlhaka se setsho le mongolo o monyenyane di fana ka ponahalo ya sejwalejwale le e kgabane. Mabokose a hatiswa ka theknoloji ya offset, a e-na le varnish e senang phatsimo (matte) le ho hlobolwa ka lehodimo la kopara dintlheng tse kgethilweng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Una Luna Mosebetsi wa Mantlha: Sepakisi sa Lipompong e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance