Transam Carriers Boitsebiso ba Setshwao sa Khoebo by Maksim Zinchuk

Transam Carriers Boitsebiso ba Setshwao sa Khoebo by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

Transam Carriers Boitsebiso ba Setshwao sa Khoebo

by Maksim Zinchuk

Client: NUMZ Graphics

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Transam Carriers Boitsebiso ba Setshwao sa Khoebo

Transam Carriers ke boitsebiso ba setshwao sa khoebo bo entsweng bakeng sa mofani wa dithuso tsa dipalangwang le lojistiki ya sebaka sa Toronto, Canada. Boitsebiso bona bo hahilwe ho tswa ho Zubr, kapa European Bison, phoofolo e tswang Bochabela ba Yuropa e tshwantshetsang bo-ikhethang le matla. Hlooho ya phoofolo ena e beilwe ka hara sethopo (triangle), mme fonto e sebetsang ka mokgwa o kgethehileng, e sekamileng, e fa lets'walo la khampani ponahalo e phelang. Mebala e mmedi e ka sehlohong ke o-mosehla le o-motsho. Setaele sena se sebediswa dikoloing tsa thepa tsa khampani, websaeteng, mediyeng ya sechaba, dintlheng tsa mangolo (stationery), papatso le dihlahiswa tsa kgothaletso. Dithopo tse mosehla tse teng mo ditshwantsho di etsa hore setshwao sena se tsejwe ha bonolo indastering ena.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Transam Carriers Boitsebiso ba Setshwao sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Transam Carriers Boitsebiso ba Setshwao sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Transam Carriers Boitsebiso ba Setshwao sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics