Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle by Olga Takhtarova

Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle

by Olga Takhtarova

Client: Sot B&d

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle

Mongolo wa Buka: Siela ke moralo wa sepakete bakeng sa mola wa dintho tsa botle tsa bana. Moralo ona o sebedisa tube ea polaskeke e tšoeu ea 75 ml, e khabisitsoeng ka ho hatisa ka lithapo le lipete. Litšoantšo tse hlophisitsoeng li behiloe bohareng ba moralo, 'me sebapali se le seng se hlaha libakeng le maemong a fapaneng ho pholletsa le mola oo. Mmala o thusa bareki ho khetholla lihlahisoa. Mongolo o fokoditsoe hore e be o monyenyane, e le hore sehlahisoa se nepahetseng se ka tsejoa kapele shelefong. Sebaka se setšo se boloka litšoantšo li hlakile le li bonolo ho bonoa.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Siela Mosebetsi wa Mantlha: Sepakete sa Dintho tsa Botle e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.