Cidih Boitsebiso ba Brand by Peng Wang is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

Cidih Boitsebiso ba Brand

by Peng Wang

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Cidih Boitsebiso ba Brand

Cidih ke boitsebiso ba brand bo etselitsoeng setsi sa thuto le lipatlisiso tsa saense se Milan, Italy, se hahiloeng ka kopano ke Tsinghua University le Politecnico di Milano. Litlhaku C le D li theha meaho e nyahamang le e phahamileng ea e nngwe le e nngwe, e tšoantšetsang bonngwe ba khopolo le tšebetso, hape e bontša ho amoheleha ha sethala sa machaba. Sekhopo se halofo se ka bohareng se bontša letsatsi le chabang. Tlhaku H e emela mantsoe "hub" (setsi sa botsamaisi), 'me sebopeho sa eona se sa hlakang se tšoara setšoantšo sa lebitso. Boitsebiso bona bo sebelisoa litokomaneng tse hatisitsoeng, lipontšong tsa dijithale, disaeteng tsa marang-rang, liskrineng, mapepeng a khaotsoeng le acrylic.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Cidih Boitsebiso ba Brand ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Cidih Boitsebiso ba Brand e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Cidih Boitsebiso ba Brand e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang