Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang by Wei Li

Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang by Wei Li is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang

Mongolo wa Buka: Jiang Hu ke moralo wa sepakete sa huang jiu, veine ya reisi ya setso sa Machaena. Hlooho ya lebotlolo e boima ho lekana hore e ka sebediswa e le sesehetsa pampiri, hape e ka fetolwa e sebediswa e le nkgo ya ho noela. Lebotlolo le tshware bongata bo bonyane, bo lumellanang le mekhwa e tlwaelehileng ya ho nwa. Lebokoso le kantle le entswe ka foamo boemong ba pampiri, e le hore lebokoso le le leng le sireletse lebotlolo nakong ya thomello. Ditshwantsho di nka letshwao la khale la Sechaena e le sehlooho, tse hlahisang bophelo ba senotlolo-sabole. Sepheo ke ho fana ka setshwantsho se setjha ho sehlahiswa sa khale.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Jiang Hu Ts'ebetso ya Mantlha: Sepakete sa Seno se Tahang e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei