Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
TšepeKa Hare· 2023
Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
Moputso oa Tšepe oa A' Design Award Winner in Ka Hare Category
- 9,923
- Verified Award Winner
- Verify Award Status for #142308
The Design
About Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano
Mongolo oa Buka: Ecovacs ke lebenkele la ka hare le rekisang lihlahisoa, le etselitsoeng lihlahisoa tsa robota tse bohlale, le nang le sebaka sa limithara tse ka bang 150 tse hlahlamaneng. Lebenkele le hlahisa sehlooho sa mokhoa o molemonyana oa bophelo ka lipapali tsa lehae tseo ka tsona theknoloji le bophelo ba letsatsi le letsatsi li kopanyang. Sebaka se seholo se laoloa ke 'mala oa boputsoa bo fetohang, o kopantsoeng le makhalase a lehong a mocheso le maotlelo a batsho a khauta a nang le mofuta oa tšepe. Mefuta e potolohileng e nkiloeng ho letshwao la khoebo le lihlahisoa e sebelisoa e le puo ea pono. Tsela e reriloeng e tataisa bahlahlobisisi ho tsamaea ka lihlopha tsa pontsho, thekiso, boiphihlelo le liketsahalo. Lebenkele le buleletsoe naheng ea China ka 2022.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ecovacs Tshebetso ea Mantlha: Moralo oa Ka Hare oa Lebenkele la Rekisano e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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