Lumedica Boitsebiso ba Khampani (Corporate Brand Identity) by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

Lumedica Boitsebiso ba Khampani (Corporate Brand Identity)

by Spiros Gizas

Client: Lumedica

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Lumedica Boitsebiso ba Khampani (Corporate Brand Identity)

Lumedica ke boitsebiso ba khampani bo entsoeng bakeng sa khampani e sebetsanang le diteko tsa bophelo (diagnostics). Boitsebiso bona bo hlomamisitsoe holim'a mofuta oa litlhaku tsa khale le lets'oao la sequence ea segrafiki, e leng sebopeho se sebelisoang ho bioinformatics ho bonts'a boitšoaro le phapano ea li-sequence tsa DNA le RNA. Lets'oao lena le behoa sebakeng se ka sehloohong sa moralo. Mebala, mofuta oa litlhaku, sebopeho, litšoantšo le sebaka se se nang letho li kopantsoe ho hlahisa semelo sa brand. Boitsebiso bona bo sebelisoa ho envelope, letterhead, folder tsa liphetho, diary, li-brochure, mokotla, likarete, li-flyer le khalendara.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Lumedica Boitsebiso ba Khampani (Corporate Brand Identity) ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lumedica Boitsebiso ba Khampani (Corporate Brand Identity) e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lumedica Boitsebiso ba Khampani (Corporate Brand Identity) e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas