It Is In Your Genes Boitsebiso Bo Matla by Bianka Foldi and Robert Valoczi

It Is In Your Genes Boitsebiso Bo Matla by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

It Is In Your Genes Boitsebiso Bo Matla

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About It Is In Your Genes Boitsebiso Bo Matla

Letšoao lena la lebitso le entsoe bakeng sa ts'ebeletso ea genotyping, eo ka eona ho ka bonoang hore ho na le mafu a ka bang teng a lefutso. Joalo ka sebopeho sa DNA, mohopolo oa moralo le ona o hahiloe holim'a sistimi ea likhoutu, e leng likhoutu tse entsoeng ka ho khetheha tsa Morse tse emelang litlhaku tsa alfabeta. Lentsoe leha e le lefe le ka bonoa ka tsela ena, la fetola logo e tsitsitseng hore e be boitsebiso bo matla. Letšoao, e leng lebitso la Client le ngotsoeng ke likhoutu, le nka sebopeho se habeli sa helical sa DNA. Ena ke tsela eo khoebo ea Moreki e bonts'ang ka eona ka maikutlo le ka pono ho boitsebahatso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

It Is In Your Genes Boitsebiso Bo Matla ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. It Is In Your Genes Boitsebiso Bo Matla e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. It Is In Your Genes Boitsebiso Bo Matla e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon