Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri

Mongolo wa Buka: Qinshihuang CPA ke moralo wa sepakete sa biri ea tsebo (craft beer) ka tlas'a mofuta oa China Pale Ale. Sebopeho sa lebotlolo le molala oa lona li sebelisa likarolo tse tloaelehileng tsa mmuso oa Qin, 'me sebopeho se hopotsa senoelo sa jade se nang le mekhoa ea maru e tsoang mehleng ea Qin le Han. Folakha e potapotileng molala oa lebotlolo e tšoaea sehlahisoa sena e le sa pele mofuteng oa China Pale Ale. Tlhaku e bohareng ea mongolo oa tiiso (seal script), e leng font e kopantsoeng ea mmuso oa Qin, e fana ka ponahalo ea setso le ea boholo-holo. Moralo o entsoe e le lebotlolo la khalase la 315 ml le kopi ea aluminium ea 550 ml.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Qinshihuang Cpa Mosebetsi wa Sehlooho: Sepakete sa Biri e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao