Doritos W and Y Sephutheho sa Dijo by PepsiCo Design and Innovation

Doritos W and Y Sephutheho sa Dijo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng Competition Category.

TšepeKgatiso e Lekanyelitsweng· 2023

Doritos W and Y Sephutheho sa Dijo

by PepsiCo Design and Innovation

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso e Lekanyelitsweng Category

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Verified Award Winner

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Colors

The Design

About Doritos W and Y Sephutheho sa Dijo

Doritos W le Y ke moralo o khethehileng oa sephutheho sa dijo o entsoeng ho tsebahatsa leeto la ho qetela la sehlopha sa reggaeton sa Wisin le Yandel. Sephutheho sena ke karolo ea sistimi e sephara ea boitsebiso ba pono e fanoeng ka nako e lekantsoeng. Setšo se ka morao se nka mebala e khubelu, e tšoeu le e putsoa ea folakha ea Puerto Rico. Setšoantšo se hlophisitsoeng ka bonono sa batšoantšisi ba babeli, se hlahang ka mmala o motšo le o mosoeu, se behiloe bohareng, haufi le mongolo o phatlalatsang leeto la lefatše la La Ultima Mision. Letsoao la Doritos, le nang le sebopeho se nang le maanele, le hlahisoa ka ho hlaheletseng ka pel'a sephutheho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Doritos W and Y Sephutheho sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Doritos W and Y Sephutheho sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Doritos W and Y Sephutheho sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release