Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng Competition Category.
BoronseKgatiso e Lekanyelitsweng· 2023
Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo
by PepsiCo Design and Innovation
Moputso oa Boronse oa A' Design Award Winner in Kgatiso e Lekanyelitsweng Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo
Mongolo wa Buka: Lay's x Stranger Things ke moralo wa sephutheloana sa dijo wa khatiso e fokolang o entsweng bakeng sa sehlahiswa sa li-chips tsa mahodu. Sephutheloana sena se sebedisa lekgabisa le letsho e le motheo, ka dikarolwana tse kgubu tse potolohang tse tswang lohong ho logo ya Lay's, sebakeng sa mmala o tlwaelehileng wa mosehla o khanyang. Sebopuoa se tswang letotong sena se bontshwa se ahlame melomo, mme manala a bonahala a tshwara sephutheloana seo. Logo ya Stranger Things e behwa e bulehile ka tlase, e latela sehlooho sa lenaneo lena. Phepere e tukang le chip li bontsha tatso ya Flamin' Hot. Sephutheloana sena se ne se rekiswa mabenkeleng a kgethiloeng a Thailand.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lay's x Stranger Things Mosebetsi wa Mantlha: Sephutheloana sa Dijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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