Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng Competition Category.

TšepeKgatiso e Lekanyelitsweng· 2023

Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno

by PepsiCo Design and Innovation

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso e Lekanyelitsweng Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno

Mongolo oa Buka: Pepsi Black x Digital Shanghai FW ke sepakete sa seno sa khatiso e lekanyelitsoeng se entsoeng bakeng sa Shanghai Fashion Week. Sepakete sena se bonts'a sehlooho sa ketsahalo ena e leng Originate New Nature. Lesale le mebala-bala le potapotile lets'oao la Pepsi, 'me setshoantsho se otlolositsoe ka tsela e le 'ngoe ho bontsha keketeho ea nako le sebaka. Likhutlo tse arotsoeng tsa mebala e pinki le e tala li behiloe holim'a lets'ele le letso ho fana ka pono e matla, e nang le maemo a mangata. Litshoantsho tse otlolositsoeng tse koahelanang li theha phello ea 'glitch' ea dijithale e bontshang kopano ea lefats'e la sekhilonyi le la sebele.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Pepsi Black x Digital Shanghai FW Ts'ebetso ea Mantlha: Sepakete sa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release