Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane by Xue Li

Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane by Xue Li is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane

by Xue Li

Client: Today Design Consultants (Shenzhen) Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

Verify Award Status for #149802

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane

Mongolo wa Buka: Miga ke moralo wa boitsebiso ba fane o entsoeng bakeng sa fane ea sekerete sa elektroniki. Boitsebiso bo ntjhafalitsoeng bo phethola mofuta oa litlhaku 'me bo kopanya letshwao (logo), le fanang ka maikutlo a fane hang-hang. Bakeng sa litlhaku tsa Selatine, likhahlanyo tsa mekatlela le lihlopha tsa likhutlo li fetotsoe e le hore letshwao le amane haufi-ufi le letshwao la ho bososela ebile le hopotsa moriti oa likhoele tsa lerapo. Bakeng sa mangolo a Sechaena, mekatlela e kopantsoe le matshwao a tshwanang mme sekgala se laoloa, se hlahisang mefuta e kgutshwane le e balehang habonolo. Letshwao la vekthara (vector logo) le ka hatisoa boholong bofe kapa bofe mme la sebediswa dikamorao tse benyang kapa tse lefifi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Miga Mosebetsi wa Motheo: Moralo wa Boitsebiso ba Fane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Dimensions & Packaging: It can be typewritten or printed on any size and material.
Tags: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Production Technology: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Design Challenge: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Research: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiration: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Operation Flow: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Team Members: Li Xue
Today Design