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A Garden for All Tlhamo ya Ditlhaku by Danne Ojeda

A Garden for All Tlhamo ya Ditlhaku by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Thuto, Dithuso tsa ho Ruta le Dikahare tsa Koetliso Competition Category.


SileveraThuto· 2024

A Garden for All Tlhamo ya Ditlhaku

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

Moputso oa Silevera oa A' Design Award Winner in Thuto Category

Colors

The Design

About A Garden for All Tlhamo ya Ditlhaku

Morero ona ke morero wa thuto. E ne e le tshebetso ya Tlhamo ya Ditlhaku e neilweng baithuti ba thuto e phahameng ba tswang Sekolong sa Bonono, Tlhamo le Media, NTU, Singapore. Tshebetso e ne e le hore moithuti ka mong a thame Di-Drop Caps e le lelapa la difonte. Sephetho e ne e le malapa a mangata a difonte a hlotsweng ke baithuti mme a susumetswa ke dimela, diphoofolo, le dintho tse ikhethang tsa Singapore Botanic Gardens. Ho tswa moo, Di-Drop Caps tse molemo ka ho fetisisa di ile tsa gatiswa bukeng e bitswang A Garden For All, e phatlaladitsweng ke Epigram Books Singapore.

The Recognition

About the Moputso oa Silevera oa A' Design Award

A Garden for All Tlhamo ya Ditlhaku ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. A Garden for All Tlhamo ya Ditlhaku e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. A Garden for All Tlhamo ya Ditlhaku ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging
Variable dimensions.
Tags
Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology
This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge
To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research
To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration
TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration
The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow
The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents
The copyright rests with the authors.
Team Members
Creative direction of Danne Ojeda.
Image Credits
All design/authors of the Drop Caps and Epigram Books, Singapore

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