Furmint Vodka Sephutheloana sa Lino by Peter Morvai is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Furmint Vodka Sephutheloana sa Lino
by Peter Morvai
Client: Seven Hills Distillery
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
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About Furmint Vodka Sephutheloana sa Lino
Furmint Vodka ke moralo oa sephutheloana bakeng sa vodka e entsoeng ka morara. Seven Hills Distillery e hlahisa libotlolo tse 800 ho isa ho 1000 feela ka selemo, kahoo vodka ena ke sehlahisoa sa botsebi ba matsoho. Sephutheloana se bonahatsa bohloeki ba lino ena le motheo oa eona oa morara. Mongolo o bonolo o hatisitsoeng ka mokhoa oa offset leibole e ka pele o fana ka ponahalo e hloekileng. Setšoantšo se hatisitsoeng ka mokhoa oa screen printing khalaseng se hopotsa lekhasi la morara ka mokhoa oa sejoale-joale. Ha botlolo e tletse, mokelikeli o sebetsa joaloka lense 'me o eketsa botebo lintlheng tse ntle. Botlolo e lekana 340 mm ka bophahamo le 80 mm ka bophara.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Furmint Vodka Sephutheloana sa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Furmint Vodka Sephutheloana sa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Furmint Vodka Sephutheloana sa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. - Dimensions & Packaging
- Height: 340 mm
Width: 80 mm - Tags
- graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
- Research
- The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
- Inspiration
- The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
- Project Duration
- Started and finished in Budapest at the end of 2022.
- Operation Flow
- As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
- Team Members
- art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai - Image Credits
- Images: Bence Boldogh
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