Itsso Slimtissue Sephutheloana sa Lithishu by Hyung-Woo Park

Itsso Slimtissue Sephutheloana sa Lithishu by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2024

Itsso Slimtissue Sephutheloana sa Lithishu

by Hyung-Woo Park

Client: Itsso Slimtissue

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Itsso Slimtissue Sephutheloana sa Lithishu

Itsso Slimtissue ke sephutheloana sa boemo bo holimo sa lithishu tsa sefahleho se nang le 'mele o mosesane o chitja. Sebopeho sa sona se susumelitsoe ke lehlaka la bamboo, se nang le 'mele o mosesane o kang kutu le sekoahelo se kobehileng. 'Mele o ka sehloohong o entsoe ka pampiri e khethehileng, e lumellang khatiso ho pota bokantle bohle ba degrees tse 360 bakeng sa ho bonahatsa lebitso la khoebo ka ho hlaka. Lithishu li entsoe ka pulpe ea bamboo ea peresente e 100 ka mekhahlelo e 'meli. Sephutheloana se bobebe ebile se sesesane, kahoo ho bonolo ho se nka 'me se lekana litšoarong tsa likopi tsa koloi. Ka mor'a hore lithishu li sebelisoe, sephutheloana se ka sebelisoa hape ka litsela tse fetang 50, joalo ka lebokose la polokelo kapa setšoaro sa lipentšele.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Itsso Slimtissue Sephutheloana sa Lithishu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Itsso Slimtissue Sephutheloana sa Lithishu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Itsso Slimtissue Sephutheloana sa Lithishu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023