Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo ka Sxdesign

Moralo oa Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo ka Sxdesign ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo

ka Sxdesign

Moreki: Guangxi Welfare Lottery Issue Center

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

13,533

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #155947

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo

Buka e hlalosa: Gua Gua Xing Qiu ke boitsebiso ba setšoantšo sa khoebo bo entsoeng bakeng sa mesebetsi ea papatso ea lotto e hlahlojoang ka lebelo naheng ea China. Letšoao la mantsoe le fokotsa mekoallo ebile le fetola sebopeho sa litlhaku tsa Sechaena, e le hore ho baleha ho boloke boleng ha ho ntse ho hlaha kutloisiso ea leseli ha ho shejoa ka hloko. Litšoantšo li latela puo ea geometri ea leloko, li bile li hlahisa sebaka sa ho hlahloja ea tikiti ea lotto ka mokhoa o sa tobaneng. Phatlalatso e sebelisa mekhoa ea boleng bo phahameng holim'a lisebelisoa tse ka sebelisoang hape. Sistimi e felletseng ea pono e bonts'a lefatše la papali ea ho hlahloja e nyakalatsang bakeng sa babapadi ba bacha.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Gua Gua Xing Qiu Boitsebiso ba Setšoantšo sa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Boholo le Phuthelo: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Lithegi: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Theknoloji ya Tlhahiso: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Phephetso ya Moralo: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Dipatlisiso: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Kgothaletso: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Nako ya Projeke: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Tsamaiso ya Mosebetsi: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Litho tsa Sehlopha: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu