Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono by Tamer El-Menyawi

Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono

Mongolo wa Buka: Sanat ke boitsebiso ba pono bo qapetsweng khamphani ya moqapo le kgabiso ya ka hara matlo. Moqapo ona o thehilwe hodima bonyane le ho hlaha ka mokgwa o sa tobang. Mela e bonolo e theha tlhaku ya S ka mokgwa wa sejwalejwale. Karolelano ya khauta e tsamaisa ditekanyo tsa mela ena. Mmala o le mong o sebediswa ka mefuta e mmalwa ho pholletsa le boitsebiso bona. Sebopeho se fokoditsweng se reretswe ho fetisa molaetsa wa khamphani ka mokgwa o hlakileng le o tobileng. Boitsebiso bona bo bontsha pono le tsela ya moqapo ya khamphani. Morero ona o phethetswe ka nako e ka bang beke tse pedi ka Hlakola 2020.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sanat Mosebetsi wa Mantlha: Moqapo wa Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.