Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala by Paul Robb is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2024
Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala
by Paul Robb
Client: S6 Foundry
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala
Hucks Serif ke lelapa la sejoale-joale la mofuta wa serif, le hlahisang kopanyo e se nang sekheo ya dikhutlotharo tse kholo tse bulehileng le mabopego a kgabisitsweng hantle a kobehileng le a diteeletseng, e fellang ka sete ya ditlhaka e hemang bokhabane ba sejoale-joale le ba botle ba thaepo. Phapang e ikemiselitsweng magareng ga meela e teteaneng le e seseane e fa Hucks Serif ponalo e utloahalang hantle ebile e tsotehang. Moralo wa Hucks Serif o entswe ka tlhokomelo e khethehileng, boineelo ba ho kenya dibopego tsa ditlhaka botle bo ka hara tsona bo phahamisang fonte ho ba setaele se ikhethang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hucks Serif Tlhamo ya Mofuta wa Ditlhaka le Mohlala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
- Dimensions & Packaging
- The specimen dimensions are 210 x 290mm
- Tags
- Type design, Type specimen
- Production Technology
- Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
- Design Challenge
- The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
- Research
- Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
- Inspiration
- This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
- Project Duration
- The font family was started in July 2023 and commercialized in November 2023
- Operation Flow
- The font family was launched as a retail font worldwide and used by international design firms.
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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