Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona by Paul Robb is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2024
Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona
by Paul Robb
Client: S6 Foundry
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona
Hupla e hlaha e le lelapa la difontu tsa mokgwa, e entsweng ka hloko e le fontu ya mekhanika kahare ho griete e hlakileng hantle. Filosofi ena ya moralo e atolosa bokgoni ba yona ba ho feto-fetohang, e etsa hore e be kgetho e loketseng bakeng sa ts'ebelisو ka ditekanyo tse fapaneng, e fetohang habonolo dipakeng tsa ditekanyetso tsa mongolo le tsa pontshio. E tjheselitswe ka sete e felletseng ya dikarolo tsa mokgwa wa OpenType, Hupla e feta mohlobo wa ditlhaku feela; e fetohang sesebeliswa se matla sa tlhahiso ya boiqapisetso.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hupla Typeface Moralo wa Mohlobo wa Tlhaku le Mohlala wa Oona ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
- Dimensions & Packaging
- The specimen dimensions are 210 x 290mm
- Tags
- Type design, Typeface, Specimen
- Production Technology
- Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
- Design Challenge
- The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
- Research
- Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
- Inspiration
- This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
- Project Duration
- The font family was started in September 2023 and will be launched in Feburary 2024
- Operation Flow
- The font family will be launched as a retail font worldwide and used by international design firms.
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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