Made Home Moralo wa Wepe by Eun Ji Kim is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Websaete le Webo Competition Category.

TšepeWebo· 2025

Made Home Moralo wa Wepe

by Eun Ji Kim

Client: Eun Ji Kim

Moputso oa Tšepe oa A' Design Award Winner in Webo Category

48,308

Verified Award Winner

Verify Award Status for #169398

View at A' Design Award Press Release Award Badge

Colors

The Design

About Made Home Moralo wa Wepe

Made Home e hlaola bocha mmaraka wa inthanete ka ho kopanya kgwebisano ya elekhthroniki le ho pheta dipale ho bontsha ditsebi tsa dijo tse entsweng lapeng tsa NYC. Moralo o totobatsa ho hlabeha le ho hokahanya, o kenyelletsa tsamao e bonolo, dibonahatso tse matla, le tlhophiso e kgethilweng e totobatsang bokgoni ba moetsi ka mong. Ho beha phihlello le maitemohelo a mosebelisi pele ho matlafatsa kamano e tebileng pakeng tsa ditsebi le bareki. Ka ho fetolela kgwebisano ya dijithale e be boitemohelo bo tsamaiswang ke setjhaba, Made Home e phahamisetsa dihlahiswa tse entsweng lehae le dipale tse ka morao ho tsona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Made Home Moralo wa Wepe ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Made Home Moralo wa Wepe e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Made Home Moralo wa Wepe e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
Dimensions & Packaging: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Tags: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
Production Technology: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
Design Challenge: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
Research: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
Inspiration: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Project Duration: The project started in April 2024 and finished in November 2024 in New York.
Operation Flow: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.