Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
BoronseKa Hare· 2025
Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana
by PepsiCo Design and Innovation
Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category
Verified Award Winner
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About Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana
Mongolo wa Buka: Pepsi Diner Milan 2024 ke kahare ho ntlo ya dijo ya nakwana e entsweng jwaka sebaka sa nakwana sa mokgwa wa khoebo Milan. Moralo ona o tlisa mohopolo wa ntlo ya dijo ya New York ho ya Europe, e le tshebediso ya pele ya ntlo ya dijo kantle ho United States. Kahare ho sebaka sena ho sebediswa lets'oao le letjha la Pepsi le sistimi ya bopaki. Ditsupo tsa setso sa botjhaba sa Italy, ho kenyeletswa bolo ya maoto le mmino, di sebedisitswe kahare ho sebaka sena, mme lenaneo le entsweng ka baenetjhi ba tumileng ba Italy bakeng sa baeti. Sepheo e ne e le ho kopana le batho ba Europe ka ho kenyeletsa setso sa selehae paleng ya khoebo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pepsi Diner Milan 2024 Mosebetsi wa Sekgethehileng: Kahare ho Ntlo ya Dijo ya Nakwana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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