Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane

by PepsiCo Design and Innovation

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane

Sengoloa sa Buka: Lay's Deep Ridged Spicy Flavor ke moralo oa sepakete o entsoeng bakeng sa mefuta e 'meli ea lijo tse nyenyane tse rekisoang China ka nako e lekantsoeng: Spicy Hot Strip le Spicy Stinky Tofu. Sepakete se entsoe ho fihlella bareki ba banyenyane ba batlang phomolo e phutholohileng ea ho ja lijo tse nyenyane. Litšoantšo tse matla le tse nang le matla li bontša tatso e chesang ka ho hlaka. Setšoantšo se qabolang sa molomo se theohile bohareng ba moralo. Litšoantšo tse phelang tsa lijo li bontša mefuta e 'meli e tatso e felletseng. Sephetho se fana ka boitsebiso bo phelang le bo lemohuoang habonolo bakeng sa lihlopha tsena tse lekantsoeng ka nako.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lays Deep Ridged Spicy Flavor Lto 2024 Mosebetsi oa Mantlha: Sepakete sa Lijo tse Nyenyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release