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Levelplay Brandsite Responsive Website Design by Shakes Design

Levelplay Brandsite Responsive Website Design by Shakes Design is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Websaete le Webo Competition Category.


SileveraWebo· 2025

Levelplay Brandsite Responsive Website Design

by Shakes Design

Client: LVL Corp.

Moputso oa Silevera oa A' Design Award Winner in Webo Category

The Design

About Levelplay Brandsite Responsive Website Design

The Levelplay Web Design and Be Like Liquid Visual carve a unique position in the industry, setting the brand apart with a bold fusion of nostalgia, character driven branding, and creative communication. Inspired by retro gaming and a rebellious spirit, the design captures fluidity and motion, mirroring the essence of liquid cooling technology. With high quality graphics and immersive storytelling, the website transforms into an interactive experience, reinforcing the Levelplay playful yet high performance identity.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Levelplay Brandsite Responsive Website Design ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Levelplay Brandsite Responsive Website Design e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Levelplay Brandsite Responsive Website Design ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Levelplay is a pioneering brand in PC cooling technology, specializing in Liquid Cooling Solutions. The Be Like Liquid Web Design is a tribute to a legend, a rebel, and a fighter-embodying adaptability, resilience, and mastery. The creation of this web experience is a seamless blend of cutting-edge technology and immersive artistry, using interactive animations, arcade-style transitions, dynamic cursor effects, and fluid motion graphics to bring the site to life.
Dimensions & Packaging
The Levelplay website is optimized for performance, responsiveness, and SEO, ensuring seamless access across devices. A well-structured title tag, high-quality meta description, and descriptive anchor text enhance search visibility and user experience. Valid hreflang and rel canonical tags ensure proper regional targeting and prevent duplicate content issues. All images include alt attributes, reinforcing accessibility and SEO best practices while securing strong search rankings.
Tags
levelplaytech, belikeliquid, pccooling, liquidcooling, lvl, levelplay, pccomponents, pcdiy,
Production Technology
The Levelplay Web Design was built on WordPress, leveraging a highly flexible platform to build and craft a seamless, high-performance user experience. Custom CSS was implemented for precise styling, animations, and interactivity. 3D animations were created in Blender, while 2D motion graphics and animated transitions were developed in After Effects. The site also integrates Lottie animations, ensuring lightweight yet fluid visuals that enhance engagement without compromising speed. Every element was meticulously designed to push the boundaries of interactive web design.
Design Challenge
While its inspiration is rooted in nostalgia, this design was meticulously crafted to be a unique artistic interpretation that pushes the boundaries of web design. The challenge was to seamlessly connect the website’s aesthetics to the essence of Levelplay products, requiring deep exploration and iteration. Be Like Liquid became more than a phrase - it evolved into a core brand philosophy, shaping both the web experience and the Levelplay identity.
Research
Our research mainly included the competitive landscape as well as other emerging players in different industries the goal to craft a very different identity from the big players and position the brand as a fun go-to-alternative.
Inspiration
The Levelplay Web Design merges retro gaming aesthetics with bold visuals and interactivity, creating a cutting-edge digital experience. It blends nostalgia and modernity, capturing the thrill of arcade games while redefining digital engagement for todays gamers. Levelplay champions adaptability and fun, proving tech should be powerful yet enjoyable. Camouflage visuals and custom emojis turn product pages into an interactive battleground, reinforcing its rebellious identity.
Project Duration
The project took 6 months to complete, including web concept, custom animations, content and web development.
Operation Flow
This web design redefines digital engagement through its bold artistic vision and gamified user experience. Unlike conventional PC component websites, Levelplay transforms its online presence into an interactive playground. Scrolling triggers animations, hover effects create playful interactions, and dynamic visual feedback enhances user engagement. Rather than passively browsing, visitors become active players in a gamified digital experience.
Patents
LVL Corp.
shakes bkk Co., Ltd.
Team Members
Lead Designer: Bomin Klaithin
Creative Director: Prompong Hakk
2D Animator & Retouch: Pumepat Akkharamahawong
3D Animator: Phacanan Thongpila
Renderings: Thoranisorn Hurapan
Project Direction: Richard Chen
Image Credits
LVL Corp.

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