Powerbuilding Boitsebiso ba Letšoao by Anton Bukoros

Powerbuilding Boitsebiso ba Letšoao by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2025

Powerbuilding Boitsebiso ba Letšoao

by Anton Bukoros

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Powerbuilding Boitsebiso ba Letšoao

PowerBuilding ke morero oa boikoetliso o tsoang New York o kopanyang saense le koetliso. Tsamaiso ea pono e hahiloe holim'a likarolo tsa litšoantšo: lisekele li emela phepo, li-zigzag li tšoantšetsa bophelo bo botle, 'me methaladi e otlolohileng e emela matla. Moralo o kopanya mefuta e 'meli ea litlhaku: fonte ea theknoloji e nang le sebaka se lekanang le grotesque e matla, e emelang matla. Palete ea 'mala e thehiloe ho gradient e tloha ho khubelu ho ea ho boputsoa, e thusang letšoao ho ipabola ho tharollo tse tloaelehileng indastering ea boikoetliso ea U.S. Sephetho ke boitsebiso ba pono bo kopaneng, bo ka holisoang ho pholletsa le mecha ea litaba ea dijithale le ea khatiso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Powerbuilding Boitsebiso ba Letšoao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Powerbuilding Boitsebiso ba Letšoao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Powerbuilding Boitsebiso ba Letšoao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tags: Identity, Logo, Sport, Brand Identity
Production Technology: Digital printing
Design Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Project Duration: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Operation Flow: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Team Members: Anton Bukoros
Image Credits: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros