Handicraft Class 10 Years Sepakete sa Baijiu by Liandong Zhang and Xueqian Zhang

Handicraft Class 10 Years Sepakete sa Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Handicraft Class 10 Years Sepakete sa Baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Handicraft Class 10 Years Sepakete sa Baijiu

Handicraft Class 10 Years ke sepakete se etselitsoeng baijiu e tsofetseng. Botlolo e boloka sebopeho sa yona sa setso sa khato ya leqhoa mme e phethetsoe ka tšepe e fufutsoeng ka lekhalo la 'metaseng ho tona-teal e sa benyeng, e kopantsoeng le lintlha tsa 'gunmetal' le tsa kgauta. Mongolo o leibeleng o hlophisitsoe ka mokhoa wa 'letterpress'. Sekoahelo se na le tšobotsi ea ts'ireletso khahlanong le bofora e ka robehang le hodimo e bonahalang, e kgabisitsoeng ka kgauta, ha molala o phuthetsoe ka pampiri e hatisitsoeng. Lebokose la kantle le na le lintlha tsa 'letterpress' tse bopiloeng joalo ka setempe, mme dikarolo tsa pampiri tse kahare di entsoe ka thepa e ka sebelisoang hape le e bolang habonolo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Handicraft Class 10 Years Sepakete sa Baijiu ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Handicraft Class 10 Years Sepakete sa Baijiu e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Handicraft Class 10 Years Sepakete sa Baijiu e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
Dimensions & Packaging: box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g
Tags: Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
Production Technology: Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
Design Challenge: The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
Research: Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
Inspiration: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
Project Duration: Starting October 2023 Nanjing, Jiangsu, China
Operation Flow: The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
Team Members: Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin
Image Credits: Jiangsu Yanghe Distillery Co., Ltd