Moralo oa Batchwell Morero wa Boitsebiso ba Khoebo ka Po-Hsuan Chu ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
BoronseKerafikhe· 2025
Batchwell Morero wa Boitsebiso ba Khoebo
ka Po-Hsuan Chu
Moreki: Batchwell
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #170942Moralo
Mabapi le Batchwell Morero wa Boitsebiso ba Khoebo
Sephutheloana se ntjhafatsoeng sa Batchwell se kopanya botle bo matla ba sejoale-joale le ba mehleng e fetileng le mesebetsi e ntle, ho theha moralo o bonahalang haholo empa o sebetsang hantle. Mebala e kganyang le mongolo o hloekileng di matlafatsa ponahalo tafoleng ea thekiso, ha mekoana e bobebe le mekotlana e sebetsang habonolo di netefatsa tshebediso e se nang boima. Ka ho lekanya boleng ba mesebetsi ea matsoho le boiketlo, moralo o lumella bareki ho natefeloa ke dino tse holimo nakong efe kapa efe, moo hohle. Lintlha tsohle di matlafatsa boiphihlelo ba ho noa, di etsa hore dino tse entsoeng ka matsoho di fumanehe habonolo le ho thabisa ka boiteko bo fokolang.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Batchwell Morero wa Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Batchwell Morero wa Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Batchwell Morero wa Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Boholo le Phuthelo
- Packaging: 6.5” x 8” x 3”
- Lithegi
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Theknoloji ya Tlhahiso
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Phephetso ya Moralo
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Dipatlisiso
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Kgothaletso
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Nako ya Projeke
- Duration: 2023-2024
Location: VENICE BEACH, CA - Tsamaiso ya Mosebetsi
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
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Meralo e Amanang
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