Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Websaete le Webo Competition Category.
SileveraWebo· 2026
Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani
Client: Kadowakamatsu Inc
Moputso oa Silevera oa A' Design Award Winner in Webo Category
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The Design
About Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani
Sengoloa sa Buka: Sebaka sa Marang-rang sa Khampani sa Kadowakamatsu se hlophisa botjha puisano ya thekiso ya matlo ka ho beha thepa e sa tsamaeng joalo ka motheo wa setso. Ka ho kopanya moelelo wa sebaka, mokgwa o ikgethileng wa ho ngola ditlhaku, le tsamaiso e thibetsweng ya marang-rang, moralo o fetola sebaka sa marang-rang sa khampani ho ba sethala sa pale. Se hlalosa boleng ba metse e meholo ka ntle ho mekgwa ya theko ka boiphihlelo ba mosebedisi ba sebaka le ba tlhophiso, se nolofatsa ho tsamaya ka litsela tse ngata le ho ba le kabelo e nang le mekhahlelo ka mongolo, setshwantsho, le diprojeke, se fetola tsela eo boleng ba metse e meholo bo bonwang ka yona.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kadowakamatsu Mosebetsi o ka Sehloohong: Sebaka sa Marang-rang sa Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design challenges conventional real estate communication by replacing property-based value with cultural narratives.
It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.
Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.
It positions the website as an act of authorship rather than representation. - Dimensions & Packaging
- Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.
A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance. - Tags
- Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
- Production Technology
- The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.
These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction. - Design Challenge
- The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.
Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.
Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex. - Research
- Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication. - Inspiration
- The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.
This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.
In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.
This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city. - Project Duration
- The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
- Operation Flow
- Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.
The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.
The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency. - Team Members
- Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai - Image Credits
- Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama
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