SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up by Prism Design is a highly esteemed winner of the very prestigious 2017 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2017

SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up

by Prism Design

Client: Prism Design

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up

Mongolo wa Buka: SugarLady ke moralo wa ka hare wa lebenkele la pop-up o entsoeng bakeng sa lebitso la liaparo tsa basali Shanghai, Chaena. Lehlaseli la tsoekere le sebelisitsoe e le sehlooho se ka sehloohong, se hokahanya ka hare le lebitso la lebenkele. Sele e 'ngoe le e' ngoe ea pontsho e hahiloe ka moraho oa tšepe o koahetsoeng ka lakane ea indasteri ea nylon. Li-panel tsa LED tsa 600 ka 600 milimetara li khantšetsa lisele ho tloha ka hare, kahoo yuniti e 'ngoe le e' ngoe e khanya ka boitsoaro. Lisele ke tse bonolo le tse bobebe, kahoo li ka kopanngoa, tsamaisoa le ho kopanngoa hape ka mekhoa e mengata. Sebaka sohle ke 6 ka 10 mmètara mme se kenyelletsa kamore ea ho lekanya.

The Recognition

About the Moputso oa Silevera oa A' Design Award

SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. SugarLady Ladies Brand Pop-up Store Mosebetsi wa Mantlha: Moralo wa Ka Hare wa Lebenkele la Pop-up ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI