Vinicola Cherchi Moralo Oa Mabitso A Veine by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Moralo Oa Mabitso A Veine by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2017

Vinicola Cherchi Moralo Oa Mabitso A Veine

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Vinicola Cherchi Moralo Oa Mabitso A Veine

Bakeng sa winger ea khale historing Sardinia, ho tloha ka 1970, e entsoe ho hlophisoa ha mabitso bakeng sa mohala oa li-The Classics. Boithuto ba li-labels tse ncha bo ne bo batla ho boloka khokahano le moetlo oo k'hamphani e o latelang. Ho fapana le mabitso a nakong e fetileng e sebelitse ho fana ka mokhoa o ts'oanang oa li-elegance o tsamaeang hantle le boleng bo phahameng ba veine. Bakeng sa mabitso a ntse a sebetsa ka mokhoa oa Braille o hlahisang botle le setaele ntle le boima. Mokhoa ona oa lipalesa o ipapisitse le setšoantšo se hlakileng sa sebopeho sa kereke e haufi ea Santa Croce e Usini, eo hape e leng logo ea k'hamphani.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Vinicola Cherchi Moralo Oa Mabitso A Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Vinicola Cherchi Moralo Oa Mabitso A Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Vinicola Cherchi Moralo Oa Mabitso A Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene