Borboleta Primary Function: Sistimi ea Letšoao la Khoebo by Juan Eugenio Mallo Camera

Borboleta Primary Function: Sistimi ea Letšoao la Khoebo by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2020

Borboleta Primary Function: Sistimi ea Letšoao la Khoebo

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Borboleta Primary Function: Sistimi ea Letšoao la Khoebo

Book Text: Borboleta ke sistimi ea letšoao la khoebo e entsoeng bakeng sa marang-rang a mabeli a liseteishene tsa peترول a ba a le sehlopheng se le seng sa beng ba tsona Brazil. Dislub e sebetsa ka leboea-bochabela 'me Equador e sebetsa ka leboea, 'me marang-rang ka bobeli a boloka mabitso a ona. Letšoao le arolelanoang le bopehileng joalo ka serurubele le hokahanya matšoao ana a mabeli a khoebo. Serurubele se bua ka phetoho le nchafatso, 'me moetso oa sona o boela o hopotsa setšoantšo sa sebaka sa Brazil. Ho sebelisoa mebala e meraro, o le mong bakeng sa k'hamphani e 'ngoe le e 'ngoe le 'mala oa boraro bakeng sa kopano ea tsona. Logo e hahiloe holim'a lengolo le thehiloeng ho li-module.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Borboleta Primary Function: Sistimi ea Letšoao la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Borboleta Primary Function: Sistimi ea Letšoao la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Borboleta Primary Function: Sistimi ea Letšoao la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas