Wiseman Beer Mokhabiso oa Biri by Wen Liu and Henghong Yang

Wiseman Beer Mokhabiso oa Biri by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Wiseman Beer Mokhabiso oa Biri

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

32,000

Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Mokhabiso oa Biri

Wiseman Beer ke moralo oa mokhabiso bakeng sa biri e kentsoeng ka botlolong e reretsoeng bareki ba bacha naheng ea China. Botlolo e entsoe ka khalase le polasetiki, tekoere e entsoe ka tšepe, 'me lebole le entsoe ka pampiri. Setšoantšo se khubelu le se sesoeu se matla se beoa ka kotloloho botlolong, 'me sebaka se seholo se khubelu se hlahisa matla le takatso. Mokhabiso o na le bophara ba limilimithara tse 230, botebo ba limilimithara tse 60 le bophahamo ba limilimithara tse 60. Sepheo ke ho fa mokhabiso oa biri sebōpeho sa sejoale-joale se lumellanang le semelo se lokolohileng le se bapalang sa bacha.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Wiseman Beer Mokhabiso oa Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wiseman Beer Mokhabiso oa Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wiseman Beer Mokhabiso oa Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019