WiseTribe Education Primary Function: Boitsebiso ba Pono by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2020

WiseTribe Education Primary Function: Boitsebiso ba Pono

by Somethink Brand

Client: WiseTribe education

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Boitsebiso ba Pono

WiseTribe Education ke boitsebiso ba pono bo entsoeng bakeng sa mokhatlo oa thuto o sebeletsang bana ho tloha ha ba hlaha ho fihlela ba lilemo tse leshome le metso e 'meli. Lebitso la sechaba sa Chaena weisi le utloahala joaloka lentsoe la Senyesemane wise, le nang le moelelo oa ho nahana. Boitsebiso bona bo sebelisa motsoako o matla oa mebala le litšoantšo tse tšehetsang ho hlahisa tokoloho le boinahano. Litlhaku tsa mascot, tse akarelletsang setšoantšo sa matsoalloa, dinosaur, sefate sa bohlale le polanete, li thusa bana ho amahanya le letšoao. Boitsebiso bona bo sebelisoa liposeteng, litemplete tsa mecha ea litaba ea sechaba, likarete tsa khoebo, li-enfelopo le libaje.

The Recognition

About the Moputso oa Silevera oa A' Design Award

WiseTribe Education Primary Function: Boitsebiso ba Pono ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. WiseTribe Education Primary Function: Boitsebiso ba Pono e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. WiseTribe Education Primary Function: Boitsebiso ba Pono ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.