Route Poster by Adao Liu is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Route Poster

by Adao Liu

Client: Personal Project

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Route Poster

Route ke poster e entsweng jwalo ka morero wa sekolo wa typography. Diphuputso tsa tshimo tsa toropo di entswe ho hlahloba mefuta ya mangolo a nnete. Mongolo o motle wa ka letsoho o fumanweng ho van o ile wa kgethwa jwalo ka mohlodi wa boqapi. Mothaladi o habedi o siilweng ke markers holim'a bokaba bo phatsimang o theha puo e ka sehloohong ya ponahalo ya poster. Lebitso Route le bua ka setshwantsho sa boqapi, se nkuweng ho tswa ho koloi e tsamayang, hape le bua ka mela e habedi, e hopolisang meaho e siilweng ke maotwana a diqokwana. Poster ya qetellong e bontsha motsamao le tataiso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Route Poster ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Route Poster e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Route Poster e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release