Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino ka Mars Design Consultants

Moralo oa Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino ka Mars Design Consultants ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2020

Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino

ka Mars Design Consultants

Moreki: Mars Design Consultants

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

13,028

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #98855

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino

Mongolo wa Buka: Morph ke lenaneo la ho aha setshwao bakeng sa baa e leng bar le restorant e hodima ntlo Hangzhou, China. Boitsebiso bona bo ngoathisitswe ke Liangzhu, pale ea khale ea lerato ea Sechaena, hape le ka mafofa a khanyang a serurubele sa "blue morpho". Lets'oao lena le kopanya mefuta ea mafofa a serurubele sa botshehali le sa botona ho ba letshwao le le leng. Sesehla se lefifi kapele sa purapura se bontsha bosiu bo nang le linaledi, mafofa 'ona a bontsha phetoho ea mebala ea "rainbow". Mokgabo o kang khalaeteskopo oa serurubele ke ntho e kgolo ea setshwantsho. Mokgabo ona o sebediswa menung, lebokoseng la matshetlana, diprojeksheneng tse tsamaeang le setshwantshong sa botaki bo lebotong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Morph Mosebetsi wa Motheo: Ho Aha Setshwao sa Dijo le Dino e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Boholo le Phuthelo: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Lithegi: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Theknoloji ya Tlhahiso: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Phephetso ya Moralo: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Dipatlisiso: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Kgothaletso: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Nako ya Projeke: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Tsamaiso ya Mosebetsi: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Diphatente: MARS
Litho tsa Sehlopha: Angela Lu Zhang
Nico Xu YiFei
Litlotla tsa Setshwantsho: MARS