Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Perak Winner in Bungkusan Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman

Peluncuran Mtn Dew AMP Game Fuel mangrupa desain bungkus inuman jeung identitas merek pikeun inuman siap-nginum anu ngaronjatkeun kinerja anu dijieun keur para gamer. Identitas visualna dijieun luyu jeung lingkungan gaming sarta e-sport bari nyingkahan kliseu-kliseu anu ilahar. Pondasi grafis anu kuat ngadukung produk, kamitraan, jeung pangalaman konsumen di mangsa nu bakal datang. Hiji sét aset peluncuran anu lengkep dikembangkeun, ngawengku merek, produk, jeung pangalaman konsumen. Desain ieu miboga tujuan pikeun nampilkeun inuman ka atlet e-sport jeung para gamer ku cara anu otentik.

The Recognition

About the A' Design Award Perak

Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mtn Dew AMP Game Fuel Launch Primary Function: Bungkus Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release