Off the Eaten Path Kemasan Kadaharan Ringan by PepsiCo Design and Innovation

Off the Eaten Path Kemasan Kadaharan Ringan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2020

Off the Eaten Path Kemasan Kadaharan Ringan

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #100582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off the Eaten Path Kemasan Kadaharan Ringan

Off the Eaten Path nyaéta desain kemasan pikeun rupa-rupa kadaharan ringan premium anu dumasar kana tutuwuhan. Kadaharan ringan ieu ngagabungkeun sayuran asli saperti kacang arab, kacang hideung, jeung kacang polong dina campuran anu teu disangka-sangka. Kemasan ieu méré identitas visual anu ngahiji pikeun mérek dina unggal aplikasina. Desain ieu boga tujuan pikeun mantuan mérek sangkan leuwih menonjol dina kategori kadaharan ringan anu leuwih séhat anu geus pinuh ku saingan. Sakelompok leutik konsumén milu dina prosés pangwangunan sarta méré tanggapan dina unggal tahapan. Asupan ti konsumén ngabimbing kaputusan desain jeung ngarojong pangalaman mérek anu konsisten.

The Recognition

About the A' Design Award Emas

Off the Eaten Path Kemasan Kadaharan Ringan mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Off the Eaten Path Kemasan Kadaharan Ringan diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Off the Eaten Path Kemasan Kadaharan Ringan nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release