Chu Cellar Kemasan Inuman Keras by Yong Wu

Chu Cellar Kemasan Inuman Keras by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Chu Cellar Kemasan Inuman Keras

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Kemasan Inuman Keras

Chu Cellar mangrupa desain kemasan pikeun inuman keras anu diproduksi di Hubei, Cina. Botolna dijieun tina keramik, sarta bentukna niron sagugusan lonceng chime, hiji tinggalan budaya ti nagara Chu baheula. Motif dina awak botol dicitak ngagunakeun cetakan kabuka, sarta kotakna dijieun tina kayu. Garis-garis nonjol jeung legok dina beungeutna ngurangan kamungkinan tigelincir waktu diangkut. Dasar kotakna fungsina jadi tempat pamajangan, sahingga botol kosong bisa disimpen jadi hiasan. Tujuanana nyaéta pikeun ngagambarkeun sajarah jeung budaya wewengkon asalna.

The Recognition

About the A' Design Award Perunggu

Chu Cellar Kemasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chu Cellar Kemasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chu Cellar Kemasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu