2000 Meters Primary Function: Bungkus Entéh ku Tiger Pan

Karya 2000 Meters Primary Function: Bungkus Entéh ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

2000 Meters Primary Function: Bungkus Entéh

ku Tiger Pan

Klién: 2000meters Tea（Yunnan） Co., Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Verifikasi Status Panghargaan pikeun #100794

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan 2000 Meters Primary Function: Bungkus Entéh

2000 méter mangrupa rarancang bungkus keur hiji mérek entéh hideung ti Yunnan, Cina. Séri ieu dibagi jadi tilu tingkatan dumasar kana daérah panghasil, kualitas, jeung rasa. Wangun oktagonal dipaké minangka lambang babarengan pikeun sakumna rangkaian. Tingkatan panghandapna dibungkus ku keretas, bahan anu pangloba dipaké, sedengkeun tingkatan tengahan jeung premium ngagunakeun kaléng logam. Hiji gunung leutik beureum ngajublag di luhureun kaléng pikeun némbongkeun yén entéh ieu tumuwuh di tempat anu luhur. Hideung jeung beureum mangrupa warna utama, ku saeutik bodas jeung ilustrasi basajan tina tangkal kolot, kuas, jeung malati.

Pangakuan

Ngeunaan A' Design Award Perak

2000 Meters Primary Function: Bungkus Entéh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. 2000 Meters Primary Function: Bungkus Entéh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. 2000 Meters Primary Function: Bungkus Entéh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Diménsi & Bungkusan: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Tag: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Téknologi Produksi: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Tantangan Desain: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Panalungtikan: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspirasi: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Durasi Proyék: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Alur Operasi: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Anggota Tim: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Krédit Gambar: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie