Co Ba Coffee Kamasan Kopi by My Linh Mac

Co Ba Coffee Kamasan Kopi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Co Ba Coffee Kamasan Kopi

by My Linh Mac

Client: Mmac

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Kamasan Kopi

Co Ba Coffee mangrupa desain kamasan anu dijieun pikeun merek kopi Vietnam. Kamasan ieu nampilkeun kopi endog, inuman tradisional ti Vietnam anu masih kurang dipikawanoh di nagara séjén. Logo dijieun dumasar kana potrét minimalis pangadegna. Ngaran merek asalna tina istilah Vietnam pikeun bibi sarta ngingetkeun kana pakait kulawarga jeung kahirupan masarakat. Warna dicokot tina lanskap tatanén tempat pepelakan kopi dipelak. Kertas jeung poliéster anu bisa didaur ulang dipaké pikeun kantong jeung alat tulis. Desain modéren ieu ditujukeun pikeun anu resep nginum kopi bari ngalampah.

The Recognition

About the A' Design Award Perunggu

Co Ba Coffee Kamasan Kopi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Co Ba Coffee Kamasan Kopi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Co Ba Coffee Kamasan Kopi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac