Frangi Premium Kemasan Perawatan Kulit ku Tiger Pan

Karya Frangi Premium Kemasan Perawatan Kulit ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Frangi Premium Kemasan Perawatan Kulit

ku Tiger Pan

Klién: Frangi

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Ngeunaan Frangi Premium Kemasan Perawatan Kulit

Frangi Premium mangrupa séri kemasan pikeun produk perawatan kulit, kaasup toner, losion, krim, krim panon, pembersih jeung masker. Kembang iris dipaké minangka motif utama sarta muncul dina unggal kemasan. Logona dibentuk sacara padet dina tutup akrilik buram. Garis-garis nangtung niru bogotokan tangkal sarta méré séri éta hiji identitas anu babarengan. Ukiran timbul iris anu halus diteundeun antara garis-garis. Akrilik buram, kaca matte jeung PE dipaké pikeun produk anu béda-béda. Séndok krim jeung tutup pijat krim panon ogé dibentuk nurutkeun kembang iris.

Pangakuan

Ngeunaan A' Design Award Perak

Frangi Premium Kemasan Perawatan Kulit mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Frangi Premium Kemasan Perawatan Kulit diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Frangi Premium Kemasan Perawatan Kulit mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Diménsi & Bungkusan: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tag: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Téknologi Produksi: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Tantangan Desain: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Panalungtikan: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspirasi: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Durasi Proyék: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Alur Operasi: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Anggota Tim: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie