Wen Niang Botol Anggur Béas Konéng ku Tiger Pan

Karya Wen Niang Botol Anggur Béas Konéng ku Tiger Pan nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Wen Niang Botol Anggur Béas Konéng

ku Tiger Pan

Klién: Shenzhen Wanshengtang Industry Co., Ltd

Pamenang A' Design Award Emas dina Katégori Bungkusan

40,991

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101157

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Wen Niang Botol Anggur Béas Konéng

Wen Niang nyaéta kemasan anu dirancang pikeun anggur béas konéng Cina. Botolna dijieun tina kaca, sedengkeun kalolobaan anggur béas konéng dikemas dina keramik. Beungeut kaca méré kilap sarta tékstur. Manuk bango kalayan jangjang muka diémbos dina taktak botol sarta nutupan leuwih ti 320 darajat tina permukaanana. Manuk bango boga kalungguhan luhur dina budaya wétan, dimana manéhna ngalambangkeun integritas, kaéndahan, kaséhatan, jeung umur panjang. Ukuran botolna 90 milimeter dina diaméter jeung 260 milimeter dina jangkungna. Wangun modéren ieu miboga tujuan pikeun narik minat konsumén anu leuwih ngora.

Pangakuan

Ngeunaan A' Design Award Emas

Wen Niang Botol Anggur Béas Konéng mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Wen Niang Botol Anggur Béas Konéng diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Wen Niang Botol Anggur Béas Konéng nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Diménsi & Bungkusan: Diameter: 90mm
Height:260mm
Tag: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Téknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Tantangan Desain: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Panalungtikan: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspirasi: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Durasi Proyék: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Alur Operasi: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Krédit Gambar: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You