Overpacked Paket by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Overpacked Paket

by Jiawen Li

A' Design Award Perunggu Winner in Bungkusan Category

11,684

Verified Award Winner

Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Paket

Anjeunna dirarancang mangrupikeun bungkusan pastri, anu dianggo salaku hadiah pikeun kulawarga anu ngagaduhan barudak 2 dugi ka 3 taun dina festival éta. Hal ieu diideuan ku blok wangunan, sareng fitur monster dirancang dina beungeut blok gedong. Kothak bungkusan tiasa didaur ulang sareng janten blok blok, sareng ngalangkungan fitur raksasa monster dina kotak bungkusan, panon, irung, cangkem, sareng sababaraha kombinasi anu tiasa dianggo pikeun tumpukan naon anu disangka mangrupikeun wajah monster, sapertos nyieun Frankentense Like élmuwan, mere ilham imajinasi barudak.

The Recognition

About the A' Design Award Perunggu

Overpacked Paket mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Overpacked Paket diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Overpacked Paket minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release