Moutai Kemasan Inuman Keras ku Yu Kai Liu

Karya Moutai Kemasan Inuman Keras ku Yu Kai Liu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Moutai Kemasan Inuman Keras

ku Yu Kai Liu

Klién: Shenzhen yoto Packaging Technology Co.,Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

17,708

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101364

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moutai Kemasan Inuman Keras

Moutai mangrupa desain kemasan pikeun inuman keras baijiu Tiongkok. Kotak ieu mangrupa nu munggaran nerapkeun prinsip pola robah kartu tarik kana struktur kemasan. Waktos kartu ditarik, ilustrasi anu dicitak robah, ngabuka dua belas sasatoan zodiak Tiongkok jeung tokoh mitologis anu kumpul dina pésta di Kota Maotai. Ilustrasi-ilustrasi éta ngarujuk kana budaya jeung éstétika tradisional Tiongkok. Botolna dijieun ku téknologi keramik. Kertas emboss tilu diménsi anu diolah dina suhu rendah dipaké pikeun ngajaga pola supaya tetep satia kana desain aslina. Kotakna boga ukuran 140 kali 125 kali 300 milimeter.

Pangakuan

Ngeunaan A' Design Award Perunggu

Moutai Kemasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Moutai Kemasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Moutai Kemasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Diménsi & Bungkusan: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tag: maotai, baijiu, illustration, zodiac, packaging design
Téknologi Produksi: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Tantangan Desain: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Panalungtikan: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspirasi: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Durasi Proyék: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Alur Operasi: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Anggota Tim: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun